Practice Test

Q1) Marketing and Selling both are same. Show Answer

Q2) 'Market' in marketing terminology means 'geographical place where buyers buy goods from sellers' Show Answer

Q3) 'Marketing Concept' says Organization must Show Answer

Q4) The Popular classification of 'Marketing Mix' tools is Show Answer

Q5) "An industry is defined as a group of firms that offer a product or class of products that are close substitutes of each other." Show Answer

Q6) Market segmentation means the act of dividing a market into distinct groups of buyers who might require seperate products and / or marketing mixes Show Answer

Q7) A market may be segmented on the basis of? Show Answer

Q8) 'Market targeting means the act of developing measures of segment attractiveness and selecting one or more market segments to enter.' Show Answer

Q9) "Product positioning means the act of establishing a viable competitive positioning of the firm and its offer in each target market". Show Answer

Q10) In most of the cases the customers needs and wants are the logical place to start in the search for new product ideas. Show Answer

Q11) As per marketing terminology, Products include physical products such as televisions, radios, books, automobiles etc. as well as services such as Banking service, Vacations, insurance services, hair-cut etc Show Answer

Q12) The product life cycle (PLC) curve is typically divided into four stages. These are Show Answer

Q13) In maturity stage of a product Show Answer

Q14) "Services are typically produced and consumed at the same time". Show Answer

Q15) "Services are highly consistent. They do not depend on who provides them and when and where they are provided". Show Answer

Q16) Services are perishable i.e they cannot be stored. Show Answer

Q17) A soap is a- Show Answer

Q18) A refrigerator is a- Show Answer

Q19) Service, like banking, insurance, are Show Answer

Q20) What is Marketing? Show Answer

Q21) A brand is best defined as Show Answer

Q22) A business that sells products in several quite distinct markets is said to be Show Answer

Q23) A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of- Show Answer

Q24) In packaging a new line of fabric conditioner, Proctor & Gamble would be wise to avoid the use of which of the colours? Show Answer

Q25) Labeling is important for information, legal & .......... reasons. Show Answer

Q26) The UPC is also known as the Show Answer

Q27) The label on a pack of frozen peas says, 'packed within an hour of picking', these words are used to Show Answer

Q28) Which product is most likely be purchased through routine decision making Show Answer

Q29) One distinguishing factor between a brand name & a brand mark is that a brand name Show Answer

Q30) Marketing Concept lays stress on Show Answer